ASICS Flagship Store London

Opened in July 2012 in 527 Oxford Street, City of Westminster, London W1C 2QL

Continuing its expansion policy in Europe, the Japanese brand has decided to implement Flagships in major European cities.
The original design concept of the flagships was developed in Japan by the agency Formation Inc, but the agency in charge of adapting the design concept was the ASICS Europe Retail team working with Wests Design Consultants in Manchester, UK and architecture firm Godel Tabora Design SL headquartered in Barcelona.
This concept was the winner of MAPIC “the best store concept in 2011”.

For manufacturing and site installation of all the furniture, decorations and accessories for exposure Merchandise store ASICS Barcelona once again relied on a contractartindustrial.