Olivetti Valentine

In 1970, Richard Burton was caught upon arrival at Heathrow airport with a Valentine portable typewriter in one hand and his wife, Elisabeth Taylor on the other. This picture embodied everything that Valentine represented: brilliant, sexy and desirable.
Designed by Ettore Sottsass and the british Perry King for the italian firm Oliveti, Valentine typewriter was launched in 1969.
Today, most of the museums with a design collection (for instance, The MoMA) , have a Valentine typewriter as an example of pop culture. A clear influence of pop art are the orange nipples in Tom wesselmann nudes that inspired the taps of the ribbons.
From the technological viewpoint, there were no improvements. The novelty was in the design, being as much as a fashion complement than an office typewriter.